Exposed to flashes, cameras, and video cameras, to recreate a scene, a moment. The lights come on and everything becomes intense and, for a moment, real. During a pandemic that forces us to stay home, preventing us from having contact with the outside world, our attention to the virtual world is growing ever more.

All our time, our day, is ONLINE. And like everything else, so is shopping. E-commerce, therefore, becomes crucial, conveying emotions and sensations to recreate the experience of shopping in a boutique. Garments come to life and are DISPLAYED before the eyes of those who, from their screens, imagine themselves wearing them.