Founded in New York in 2004, Tory Burch has transformed the aesthetic codes of American style, infusing them with an international perspective. From the beginning, the brand has been distinguished by its graphic and minimalist logo design. The iconic double T recalls the geometry of Moroccan architecture and the aesthetics of the 1960s and 1970s, inspired by interior designer David Hicks. The theme of travel and discovery is a fundamental element of the collections and the brand's identity.