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Amiri, founded in 2014 by Iranian entrepreneur and creative director Mike Pusa, is a modern luxury brand that fuses the aesthetic of West Coast rock stars with contemporary style. The brand is known for its deconstructed, lived-in look, featuring ripped jeans, tie-dye sweaters, and details that evoke rock club culture. Amiri draws inspiration from iconic figures such as Kurt Cobain, Mick Jagger, and the Sex Pistols.